Undergraduate - Area of Study Marketing (BCom)

Students who commenced study in 2012 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing faculty	Faculty of Business and Economics
Campus(es)	Clayton

Notes

Unit codes that are not linked to their entry in the handbook are not available for study in the current year.

Description

Graduates may pursue careers in marketing coordination, product management, brand management, social media marketing, advertising, marketing research, international marketing analysis and management, not-for-profit marketing and marketing sustainability.

Units

To complete the marketing major in the Bachelor of Commerce, students must complete:

Eight units (48 points) from the following list:

MKC1200 Principles of marketing
MKC2110 Buyer behaviour in marketing
MKC2130 Marketing decision analysis
MKC2210 Marketing management
MKC2500 Marketing research analysis
MKX2300 Professional services marketing
MKX2521 Brand management
MKX2531 Not of profit marketing
MKC3120 Marketing implementation
MKC3130 Strategic issues in marketing
MKC3220 International marketing
MKC3300 Marketing law
MKC3460 Integrated marketing communication
MKC3500 Survey data analysis
MKX3481 Marketing channels
MKX3631 Marketing internship

Note: the major requires completion of at least two units (12 points) at each of second and third-year levels.

Contact details

Visit http://www.buseco.monash.edu.au/student/contact/index.html

Relevant courses

Single degrees

0179 Bachelor of Commerce
4419 Bachelor of Commerce (Dean's Scholars Program)

Double degrees

4403 Bachelor of Arts (Global) and Bachelor of Commerce
0542 Bachelor of Arts and Bachelor of Commerce
4417 Bachelor of Biomedical Science and Bachelor of Commerce
3823 Bachelor of Commerce and Bachelor of Aerospace Engineering
3830 Bachelor of Commerce and Bachelor of Business Information Systems
1319 Bachelor of Commerce and Bachelor of Economics
0548 Bachelor of Commerce and Bachelor of Engineering
0546 Bachelor of Commerce and Bachelor of Laws
3834 Bachelor of Commerce and Bachelor of Mechatronics Engineering
1469 Bachelor of Commerce and Bachelor of Science
1185 Bachelor of Music and Bachelor of Commerce
2630 Bachelor of Pharmacy and Bachelor of Commerce