marketing/ug-bus-marketing-bcom

aos

Undergraduate - Area of Study

Students who commenced study in 2012 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing facultyFaculty of Business and Economics
Campus(es)Clayton

Notes

  • Unit codes that are not linked to their entry in the handbook are not available for study in the current year.

Description

Graduates may pursue careers in marketing coordination, product management, brand management, social media marketing, advertising, marketing research, international marketing analysis and management, not-for-profit marketing and marketing sustainability.

Units

To complete the marketing major in the Bachelor of Commerce, students must complete:

Eight units (48 points) from the following list:

Note: the major requires completion of at least two units (12 points) at each of second and third-year levels.

Contact details

Relevant courses

Single degrees

  • 0179 Bachelor of Commerce
  • 4419 Bachelor of Commerce (Dean's Scholars Program)

Double degrees

  • 4403 Bachelor of Arts (Global) and Bachelor of Commerce
  • 0542 Bachelor of Arts and Bachelor of Commerce
  • 4417 Bachelor of Biomedical Science and Bachelor of Commerce
  • 3823 Bachelor of Commerce and Bachelor of Aerospace Engineering
  • 3830 Bachelor of Commerce and Bachelor of Business Information Systems
  • 1319 Bachelor of Commerce and Bachelor of Economics
  • 0548 Bachelor of Commerce and Bachelor of Engineering
  • 0546 Bachelor of Commerce and Bachelor of Laws
  • 3834 Bachelor of Commerce and Bachelor of Mechatronics Engineering
  • 1469 Bachelor of Commerce and Bachelor of Science
  • 1185 Bachelor of Music and Bachelor of Commerce
  • 2630 Bachelor of Pharmacy and Bachelor of Commerce