Monash University Handbook 2011 Undergraduate - Course

This course examines sport and promotion side-by-side, examining how promotion helps build support for sport, especially sports events, and how major sporting events are both marketed and managed. The degree draws on units from such disciplines as marketing, management, communications, journalism and public relation. It offers universal business skills with a distinct sporting focus. It combines this with a practical orientation stemming from a work placement unit in the actual sporting industry.

The Bachelor of Sports Promotion and Events Management is designed to provide students with a theoretical and practical understanding of the business of managing and promoting sporting events.

This course consists of core units, a major, a minor, and additional elective studies.

Students must complete:

(a.) seven compulsory core units (48 points):

• ATS1356 Public relations writing
• ATS1260 Sport and society in Australia
• MKW1120 Marketing theory and practice
• MGW2150 Sports events management
• MKW2420 Marketing research methods
• MKX3200 Sport marketing and sponsorship
• BEW3100 Work placement program (12 points)or BEW3200 Research project in sports events management (12 points)

Students who complete the Gippsland Co-operative program will be exempted from BEW3100.

(b.) a sports promotion or events management specialisation (48 points)

(c.) a sports promotion or events management specialisation (24 points)

(d.) an additional 24 points of electives to make up a total of 144 points

Students must complete a minimum of 36 points at third-year level (includes those completed in the major).

No more than 10 units (60 points) at a first-year level.

Sports promotion

• ATS1330 Newsroom theory and practice
• ATS1331 News feature writing
• ATS1897 Public relations principles and practice*
• ATS2391/ATS3391 A world of sport
• ATS2658/ATS3658 Journalism ethics
• ATS2814 Publicity and promotion*
• ATS2896/ATS3896 Photojournalism
• ATS2918 Online public relations
• ATS3837 Public relations consulting
• ATS3838 Public relations campaigns
• ATS3840 Sports promotion cases*
• ATS3842 Psychology of sport and adventure
• ATS3810 Reporting sport and culture**

* Core for major and minor

** By permission only

Events management

• MGW1010 Managing people and organisations
• MGW2160 Managing sports facilities
• MGW2700 Project management
• MGW3401 Strategic management
• MGW3352 Services operations management
• MKW2402 Consumer behaviour
• MKW3210 Marketing sports events
• MKW3440 Marketing strategy

Bachelor of Sports Promotion and Events Management