Monash University Handbook 2011 Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, finance, research and development, marketing, administration; the role of structure, controls, rewards, culture and leadership in implementation.

Objectives

The learning goals associated with this unit are to:

1. identify factors that help companies to survive and prosper
2. compare various business models and the actual processes of managing strategies
3. evaluate various techniques of analysing situations that require a strategic response
4. debate the factors that lead to strategy success and failure
5. apply strategic management concepts in particular cases.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Ms Suzaan Maree

Contact hours

3 hours per week

Prerequisites

Students must have passed MGG1010 or MGW1010 before undertaking this unit.

Prohibitions

MGC3110, MGF3401, MGG3401