Monash University Handbook 2011 Undergraduate - Area of Study

Marketing

All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing faculty	Faculty of Business and Economics
Campus(es)	Berwick, Caulfield, Clayton, Gippsland, Peninsula, South Africa, Sunway

Description

Marketing is the activity, set of institutions, and process of creating, communicating, delivering and exchanging offerings that have value for customers and clients.

Recommendations

The Faculty of Business and Economics also offers related majors in the areas of:

Marketing communication
Psychology (BUSECO)

Contact details

Visit http://www.buseco.monash.edu.au/student/contact/index.html

Relevant Courses

Single degrees

3813 Associate Degree in Business and Commerce
3806 Bachelor of Business
0314 Bachelor of Business (Marketing)
4407 Bachelor of Business (Psychology)
2224 Bachelor of Business and Commerce
4406 Bachelor of Business and Commerce (Global)
4415 Bachelor of Business Science
0179 Bachelor of Commerce
4419 Bachelor of Commerce (Dean's Scholars Program)

Double degrees

0556 Bachelor of Arts and Bachelor of Business (Marketing)
1807 Bachelor of Arts and Bachelor of Business and Commerce
0542 Bachelor of Arts and Bachelor of Commerce
4403 Bachelor of Arts (Global) and Bachelor of Commerce
4417 Bachelor of Biomedical Science and Bachelor of Commerce
3819 Bachelor of Business and Bachelor of Visual Arts
1337 Bachelor of Business (Management) and Bachelor of Business (Marketing)
1941 Bachelor of Business and Commerce and Bachelor of Communication
3727 Bachelor of Business and Commerce and Bachelor of Education (Primary)
3831 Bachelor of Business and Commerce and Bachelor of Information Technology and Systems
3202 Bachelor of Business and Commerce and Bachelor of Sport and Outdoor Recreation
3832 Bachelor of Business and Commerce and Bachelor of Visual Arts
3820 Bachelor of Civil and Environmental Engineering and Bachelor of Business and Commerce
3823 Bachelor of Commerce and Bachelor of Aerospace Engineering
3830 Bachelor of Commerce and Bachelor of Business Information Systems
1319 Bachelor of Commerce and Bachelor of Economics
0548 Bachelor of Commerce and Bachelor of Engineering
0546 Bachelor of Commerce and Bachelor of Laws
3834 Bachelor of Commerce and Bachelor of Mechatronics Engineering
1469 Bachelor of Commerce and Bachelor of Science
4503 Bachelor of Health Science and Bachelor of Business
1185 Bachelor of Music and Bachelor of Commerce
2630 Bachelor of Pharmacy and Bachelor of Commerce
3511 Bachelor of Science and Bachelor of Business and Commerce

Honours degrees

0508 Honours degree of Bachelor of Business
3169 Honours degree of Bachelor of Business and Commerce
4414 Honours degree of Bachelor of Business Science
0181 Honours degree of Bachelor of Commerce