Monash University Handbook 2011 Undergraduate - Area of Study

Marketing communication

All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing faculty	Faculty of Business and Economics
Campus(es)	Berwick

Description

Marketing communication is about the added value of a range of communication activities for businesses. This major emphasises the role and contribution of advertising to marketing success in corporations. In the final unit, students develop an advertising campaign for a business.

Units

To complete the Marketing communication major in the Bachelor of Business and Commerce, students must complete:

(a.) The following seven units (42 points):

MGW1100 Managerial communication
MKW2402 Consumer behaviour
MKW2460 Integrated marketing communication
MKX2231 Advertising media strategy
MKX2241 Advertising copywriting
MKX3621 Advertising management
MKX3671 Advertising campaigns

(b.) one further unit (6 points) from units offered by the Department of Marketing at the Berwick campus.

Recommendations

The Faculty of Business and Economics also offers related majors in the areas of:

Marketing

Contact details

Visit http://www.buseco.monash.edu.au/student/contact/index.html

Relevant Courses

Single degrees

2224 Bachelor of Business and Commerce

Double degrees

3831 Bachelor of Business and Commerce and Bachelor of Information Technology and Systems
4423 Bachelor of Business and Commerce and Bachelor of Professional Communication