Monash University Handbook 2011 Undergraduate - Area of Study

Marketing (BBusSci)

All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing faculty	Faculty of Business and Economics
Campus(es)	South Africa

Units

To complete the Marketing major in the Bachelor of Business Science, students must complete:

Marketing

(a.) The following seven units:

MKW1120 Marketing theory and practice
MKW2402 Consumer behaviour
MKW2420 Marketing research methods
MKW2460 Integrated marketing communication
MKW3121 Marketing planning and implementation
MKW3440 Marketing strategy
MKW3444 International marketing

(b.) One further unit from units offered by the Department of Marketing.

Contact details

Visit http://www.buseco.monash.edu.au/student/contact/index.html.