Monash University Handbook 2011 Postgraduate - Area of Study

Marketing is a fun, dynamic, complex activity (and discipline) that focuses on providing value to both organisations and consumers. Very simply marketing is about matching what an organisation has (or can do) with someone who wants it. Marketing is about selling, it is about advertising, but it also so much more. The study and practice of the 'so much more' is what makes marketing so interesting!

In today's dynamic and global business environment, marketing permeates all areas of operations and forms an integral element of business growth and achievement. Highly qualified, innovative and international marketing practitioners; supported by well researched and pertinent marketing knowledge, are increasingly in demand.

Related disciplines:

Students may be interested in the following disciplines which have some relationship to Economics:

• Econometrics
• Economics

Graduate Student Office

Telephone: +61 3 9903 1400

Fax: + 61 3 9903 1357

Email: buseco-postgrad@monash.edu.au

• 1822 Executive Certificate in Business
• 1679 Graduate Certificate in Business
• 3848 Graduate Diploma in Business
• 3845 Postgraduate Diploma in Business and Commerce
• 0171 Postgraduate Diploma in Economics and Commerce
• 3844 Master of Business
• 2276 Master of Marketing