Monash University Handbook 2010 Undergraduate - Course

The Bachelor of Arts is a general, flexible degree which allows students to match academic interests with career aspirations to create a personalised course progression. Studying humanities will develop general knowledge and specific intellectual skills relating to human thought and relations, such as the way we communicate or how the past has affected the present. Social science analyses and explains societies and the relationships of individuals within those societies.

The Bachelor of Business (Marketing) aims to combine marketing studies with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed and developed in their decision-making skills and approach to business problems and issues.

This course provides students with a broad understanding of business and specialised skills in marketing,* combined with the broad teaching and learning objectives of the Bachelor of Arts degree.

* For details of the objectives of the Bachelor of Business (Marketing) refer to the single degree course entry at http://www.monash.edu.au/pubs/handbooks/courses/0314.html.

This degree is recognised as meeting academic requirements for membership by the Australian Marketing Institute. For further details visit http://www.buseco.monash.edu.au/asg/cds/publications/professional-recognition.html.

This course consists of 96 points in the arts component and 96 points in the business (marketing) component.

Areas of study

For information on majors and minors, refer to the 'Areas of study' section in this Handbook at http://www.monash.edu.au/pubs/handbooks/aos/index-ug-byfaculty-arts.html.

Arts component

Students complete:

(a.) an arts discipline major (48 points)

(b.) an arts discipline minor (24 points)

(c.) an additional arts discipline first-year sequence (12 points)

(d.) a further 12 points in arts units

Business (Marketing) component

Students complete:

Sixteen units (96 points) from the Bachelor of Business at the Caulfield campus as follows:

(i.) six compulsory common core units (36 points):

• AFF1000 Introduction to accounting and finance
• BTF1010 Commercial law
• ECF1100 Microeconomics
• ETX1100 Business statistics
• MGF1010 Introduction to management
• MKF1120 Marketing theory and practice

(ii.) a 10 unit (60 point) major in marketing.* The requirements of the major are listed below:

• at least two (12 points) must be completed at each of second and third-year levels

* The unit MKF1120 is one of the units in this major and will have already been studied as part of the group of common core units - students will therefore complete an additional unit as detailed below.

(iii.) one additional unit taken in the Bachelor of Business, Caulfield campus to reach the required minimum of 16 units.

Additional business (marketing) degree requirements:

• a maximum of eight first-year level units (48 points)
• a minimum of four third-year level units (24 points), of which at least four units (24 points) must be from those offered by the faculty at the Caulfield campus.

Marketing major

Students complete:

(a.) the following units:

• MKF1120 Marketing theory and practice
• MKF2111 Buyer behaviour
• MKF2121 Market research methods
• MKF2131 Marketing decision analysis
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3461 Marketing communication

(b.) three additional units from the level two and three units offered by the Department of Marketing at the Caulfield campus. The unit BTF3181 (Marketing law) may also be chosen as part of the marketing major in this degree.

Students cannot graduate from either degree until they have satisfied the above requirements and successfully completed studies to the value of 144 points.

Bachelor of Arts

Bachelor of Business (Marketing)