Monash University Handbook 2010 Undergraduate - Course

In this course, marketing studies are combined with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed and developed in their decision-making skills and approach to business problems and issues.

The Bachelor of Business (Marketing) aims to produce graduates who will:

(a.) be critical and creative scholars who:

• produce innovative solutions to problems
• apply research skills to business challenges
• communicate effectively and perceptively

(b.) be responsible and effective global citizens who:

• engage in an internationalised world
• exhibit cross cultural competence
• demonstrate ethical values

(c.) have a comprehensive understanding of their discipline and who

are able to provide discipline based solutions relevant to the business, professional and public policy communities that we serve

(d.) have a well developed understanding of multi disciplinary decision making in organisations.

This degree is recognised by the following legal entity:

• Australian Marketing Institute

Professional recognition may be dependent upon work experience requirements and the correct choice of units.

For further details visit http://www.buseco.monash.edu.au/asg/cds/publications/professional-recognition.html.

The course structure has three main components:

• a set of core units which provide an introduction to the key areas of business study
• a major in marketing (all units taken as part of this major must be from the student's campus of enrolment)
• eight open electives which may be taken from any Faculty of Business and Economics programs and campuses, or from disciplines offered by another faculty. These open electives can, in some cases, form a second major.

The degree requires completion of 24 units (144 points) over a maximum of eight years as follows:

(a.) 16 units (96 points) from the faculty in the Bachelor of Business at the Caulfield campus as follows:

(i.) six compulsory common core units (36 points):

• AFF1000 Principles of accounting and finance
• BTF1010 Commercial law
• ECF1100 Microeconomics
• ETX1100 Business statistics
• MGF1010 Introduction to management
• MKF1120 Marketing theory and practice

(ii.) a major of 10 units (60 points) in marketing:

• the requirements of the major are listed below
• at least two units (12 points) must be completed at each of second and third-year levels

(iii.) additional units from the faculty in the Bachelor of Business at the Caulfield campus to reach the required minimum of 16 units (96 points)

(b.) eight open electives (48 points):

• may be taken from disciplines offered by another faculty
• may be taken from any Faculty of Business and Economics programs and campuses.*

* Enrolment in units at another campus is subject to there being capacity after students from that campus have enrolled.

Additional degree requirements:

• a maximum of 10 first-year level units (60 points)
• a minimum of six third-year level units (36 points), of which at least four units (24 points) must be from those offered by the faculty at the Caulfield campus
• in addition to specific unit prerequisites, second-year level units require the successful completion of three first-year level units and third-year level units require the successful completion of two second-year level units.

Units required for marketing major

(a.) The following seven units:

• MKF1120 Marketing theory and practice
• MKF2111 Buyer behaviour
• MKF2121 Market research methods
• MKF2131 Marketing decision analysis
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3461 Marketing communication

(b.) three additional units from the level two and three units offered by the Department of Marketing at the Caulfield campus. The unit BTF3181 Marketing law may also be chosen as part of the marketing major in this degree.

Bachelor of Business (Marketing)