MKX9610 - Supply chain logistics

Offered

Caulfield First semester 2009 (On-campus split block of classes)

Synopsis

Topics include supply chains and logistics; trade offs and total system approach; channel structure, function and design; postponement-speculation; selecting channel members; administrative patterns in channels, the evolution of vertical marketing systems; bases of power; channel leadership; conflict in distribution channels; customer service; pre-post and transaction elements; order cycle factors; product availability; costs of service; customer service policy making; service measurement and standards; Parasuraman gap model; performance measurement; direct product profitability; distribution cost analysis; strategic profit model; supply management as an integral part of logistics.

Objectives

The learning goals associated with this unit are to:

• explain the strategic and operational perspectives of logistics
• describe the elements of the logistics mix and explain the trade offs between these elements
• discuss the mechanisms and issues involved in supply chain integration
• analyse the performance of logistics and the supply chain management in an organisation
• apply the concept of integrated logistics and supply chain management to solve an organisational problem.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

3 hours class contact or equivalent per week