MKX3671 - Advertising campaigns

Leader(s): Ms Sandra Luxton

Offered

Berwick Second semester 2009 (Day)
Caulfield First semester 2009 (Day)

Synopsis

An integrative experience using the advertising theory and processes to which students have been exposed through their course. Students will further study and use campaign planning and management tools. They will create from briefs two major advertising campaigns.

Objectives

The learning goals associated with this unit are to:

• design and execute an integrated advertising campaign
• evaluate the effectiveness of integrated advertising campaigns
• integrate research information, media planning and creative resources to efficiently execute a finished campaign
• professionally present advertising campaign strategies to client/agency staff.

Assessment

Within semester assessment: 70%
Examination (2 hours): 30%

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MKF3621, MKW3621 or MKX3621