MKW2600 - Tourism marketing

Leader(s): Ms Maureen Griffiths

Offered

Berwick Second semester 2009 (Day)
South Africa Second semester 2009 (Day)

Synopsis

An in-depth analysis of the marketing techniques that can be applied to the tourism sector.

Objectives

The learning goals associated with this unit are to:

• recognise the importance of marketing to the tourism sector
• identify the marketing methods employed by the tourism sector
• distinguish between marketing a service and a physical good
• analyse the marketing strategies, including segmentation, employed by the tourism sector.

Assessment

Within semester assessment: 50%
Examination (2 hours): 50%

Contact hours

3 hours class contact or equivalent per week

Prerequisites

MKW1120 or MKF1120