MKF9810 - Retailing
6 points, SCA Band 3, 0.125 EFTSL
Postgraduate Faculty of Business and Economics
Leader(s): Ms Karen Lurati
Offered
Caulfield First semester 2009 (On-campus split block of classes)
Caulfield Second semester 2009 (DE-ONLINE)
Synopsis
The management of retail organisations, the application of technology in retail organisations and the application of retail strategic and financial planning. Issues, problems and practices involved in managing a retail operation; the role of the retailing industry in distribution, its structure and its dynamics; retail merchandise planning, buying and control; retail store location, layout, presentation and management; current theories and techniques used in the formulation and implementation of retail business strategy.
Objectives
The learning goals associated with this unit are to:
- define retailing and its strategic development
- demonstrate an awareness of the issues, problems, opportunities and practices involved in managing a retail operation
- describe the principles of retail merchandising, retail formats, retail branding, retail technology, retail experience
- provide some insights into the management of human resources within a retail business.
Assessment
Within semester assessment: 50%
Examination (2 hours): 50%
Contact hours
Split Block, OCDL