MKF5280 - Marketing environmental sustainability

Leader(s): Associate Professor Sally Joy

Offered

Caulfield First semester 2009 (Off-campus)
Caulfield First semester 2009 (Evening)

Synopsis

This unit prepares students to work in a business environment where the sustainability of marketing practices is a source of competitive advantage. It examines the 'green' consumer and provides students with a framework to develop a marketing strategy within a world that is increasingly concerned with the environmental impact of business decisions.

Objectives

The learning goals associated with this unit are to:

• understand the concept of green marketing and its origins
• analyse the factors that influence the decision making of the 'green' consumer
• evaluate the pressures on businesses to adopt more sustainable business practices and how these pressures impact on marketing activities
• have the ability to create a framework for a sustainable marketing approach.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

3 hours per week

Prerequisites

MKX9160