MKC3300 - Marketing law
6 points, SCA Band 3, 0.125 EFTSL
Undergraduate Faculty of Business and Economics
Leader(s): Dr Janine Pascoe and Mr Peter Scholem
Offered
Clayton First semester 2009 (Day)
Synopsis
The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.
Assessment
Within semester assessment: 30%
Examination (3.5 hours, open-book): 70%
Contact hours
3 hours class contact or equivalent per week
Prerequisites
Prohibitions
13 October 2017
03 July 2024