MGW3521 - Tourist behaviour

Leader(s): Ms Jennifer Laing

Offered

Berwick First semester 2009 (Day)
South Africa First semester 2009 (Day)

Synopsis

This unit is focused on theories and models tourist behaviour including consumer behaviour, tourist decision-making and on-site behaviour. It explores the concept of the tourist experience. Issues, theories and debates around topics such as authenticity, tourist motivation and tourist satisfaction are also examined.

Objectives

The learning goals associated with this unit are to:

• to explain and analyse theories of authenticity and dissonance
• to distinguish and analyse models and theories of tourist motivation
• to analyse tourist expectations and drivers of satisfaction
• to explain and critique tourist decision-making, experience and on-site behaviour.

Assessment

Within semester assessment: 60%
Examination: 40%

Contact hours

3 hours per week

Prerequisites

MGW2501

Prohibitions

MGW2521