MGW2601 - Tourism planning

Leader(s): Dr Warwick Frost

Offered

Berwick First semester 2009 (Day)
South Africa First semester 2009 (Day)

Synopsis

An introduction to the planning process, approaches to tourism planning, planning analysis and synthesis, tourism policy and plan formulation, forms of tourism development, planning the institutional elements of tourism, tourism plan implementation.

Objectives

The learning goals associated with this unit are:

• define regional planning and project management
• analyse the macro and micro context of tourism planning
• analyse tourism systems and industry structure
• apply resource management techniques to tourism planning
• deconstruct internal tourism business planning

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

3 hours class contact

Prerequisites

MGW1501, MGW2501

Prohibitions

MGW3601