MGW2522 - Tourist communication

Leader(s): Professor Betty Weiler

Offered

Berwick Second semester 2009 (Day)
South Africa Second semester 2009 (Day)

Synopsis

This unit introduces and develops an understanding of the role of communication in the tourism experience, including pre-visit, on-site and post-visit communication. The impacts of image and the media on tourism and the tourist experiences are examined. A major focus of this unit is the contribution of communication theory to cross-cultural communication and visitor interpretation.

Objectives

The learning goals associated with this unit are to:

• outline and analyse the importance of image and the role of the media in tourism
• analyse tourist communication theory including interpretation
• deconstruct cross-cultural considerations to tourist communication.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Contact hours

3 hours per week

Prohibitions

MGW2520