BTX5150 - Competition and marketing law

Leader(s): Mr Brendan Sweeney

Offered

Not offered in 2009

Synopsis

The unit aims to develop an understanding of the legal and administrative framework governing the regulation of competition and consumer protection, including the operations of the Regulator. The unit also aims to develop an understanding of industrial property law (patents, copyright, designs and trade marks), particularly an ability to recognise and make the choices that confront commercial entities when implementing an effective industrial property policy. Finally, the unit aims to develop an understanding of the manner in which domestic regulation forms part of international regulation.

Objectives

The learning goals associated with this unit are to:

• identify, analyse and apply the laws designed to protect consumers
• identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas.
• identify, analyse and apply the laws regulating a range of competition practices
• work productively in a team to research and present a class paper that critically analyses a contemporary development in the are of competition or marketing law
• critically evaluate a contemporary development in the area of competition or marketing law and write a research paper on the topic.

Assessment

Within semester assessment: 50%
Examination: 50%

Contact hours

3 hours per week

Prohibitions

BTX9150