3810 - Master of Marketing
This course entry should be read in conjunction with information provided in the Faculty information section of this Handbook by the managing faculty for this course
| Abbreviated title | MMktg |
|---|---|
| Managing faculty | Business and Economics |
| Intake restrictions | This course is not available to international student visa holders. |
| Study location and mode | Off-campus (Caulfield) |
| Total credit points required | 72 |
| Duration (years) | 1.5 years FT, 3 years PT |
| Contact details | Monash Graduate School of Business, telephone +61 3 9903 1400, fax +61 3 9903 2890, email gsb@buseco.monash.edu.au |
| Course coordinator | Associate Professor Sally Joy |
Description
Objectives
The learning goals associated with this course are to:
- describe and assess contemporary marketing thinking and concepts
- analyse the influences on decision-making behaviour
- develop the ability to plan, implement and control marketing strategy in a variety of organisational settings
- formulate appropriate marketing strategies to achieve organisational objectives
- acquire specific theoretical knowledge and applied skills in preparation for continued career advancement.
Structure
The course structure has two main components:
- a set of core units in marketing:
- six open electives.
Requirements
(a.) Students must complete six core units (36 points) as follows:
- MKF5200 Assessing marketing performance
- MKF5270 Strategic marketing
- MKF9110 Theory and process of buyer behaviour
- MKF9120 Marketing research
- MKX9160 Foundations of marketing
- MKX9261 Integrated marketing communication
(b.) students must complete a further six graduate units (36 points) subject to the following conditions:
- a maximum of two elective units (12 points) may be taken from other faculties.
Additional degree requirements:
- students must study a minimum of four 5000-level units.
It is recommended that students consult with the course coordinator to ensure their elective units form a coherent study program.
Alternative exit(s)
Students wishing to exit the Master of Marketing early may apply to graduate with one of the following, provided they have satisfied the requirements for that award:
- Graduate Certificate in Business after successful completion of 24 points of study
- Graduate Diploma in Marketing after successful completion of 48 points of study
Award(s) received on completion