3185 - Master of Business Administration and Master of Marketing

This double-degree course aims to provide a broad-based foundation in business and management while providing existing and aspiring managers with the opportunity of developing specialist knowledge and expertise in marketing, with an emphasis on the management of marketing activities.

The learning goals associated with this course are to:

• provide managers and aspiring managers with an educational experience that will enable them to become outstanding leaders within organisations
• develop knowledge and skills across a broad range of business disciplines to enable students to effectively manage and lead an organisation
• develop specific knowledge and skills in marketing; further enhance communication, inter-personal, problem solving and critical thinking capabilities
• describe and assess contemporary marketing thinking and concepts; analyse the influences on decision-making behaviour
• develop the ability to plan, implement and control marketing strategy in a variety of organisational settings
• formulate appropriate marketing strategies to achieve organisational objectives
• acquire specific theoretical knowledge and applied skills in preparation for continued career advancement.

(a.) Students must complete 10 core MBA units (60 points) as follows:

• MBA5005 Strategic management
• MBA9002 The legal environment of business
• MBA9003 Economics for managers
• MBA9004 Accounting for business
• MBA9005 Corporate finance
• MBA9006 Marketing
• MBA9007 Business analysis
• MBA9008 Managing and leading people at work
• MBA9010 Supply chain and operations management
• MBA9050 International business

(b.) students must complete 10 units (60 points) from the Master of Marketing degree as follows:

(i.) five core units (30 points):

• MKF5200 Assessing marketing performance
• MKF9110 Theory and process of buyer behaviour
• MKF9120 Marketing research
• MKX5251 Case studies in strategy
• MKX9261 Integrated marketing communication

(ii.) a further five units (30 points) at 5000-level from the Department of Marketing.

Students wishing to exit the Master of Business Administration and Master of Marketing early may apply to graduate with one of the following, provided they have satisfied the requirements for that award:

• Graduate Certificate in Business after successful completion of 24 points of study
• Graduate Diploma in Business Administration after successful completion of 48 points of study
• either of the single masters degrees subject to satisfying the requirements of the single degree.

Master of Marketing

Master of Business Administration