3067 - Master of Tourism

The Master of Tourism is a broad-based multidisciplinary program with strong international and industry links, specifically designed to equip students with the skills required to develop a career in the tourism (or associated) industry. It seeks to provide students with a strategic understanding of how the industry operates and how academic theories are applicable to it. Areas of study covered in the program include marketing and international marketing, cultural tourism, development and planning, information technology, environmental studies, research techniques, cross-cultural and regional studies, and communications.

International exchanges

Students are encouraged to undertake part of their studies overseas in order to broaden their understanding of the international market. The exchanges are specifically designed for those students who have a particular interest in international marketing but are available to all students. Exchanges are available with the following universities: Uppsala University (Sweden), London Metropolitan University (UK), Estonian Business School (Estonia). Approval must be obtained from the course coordinator and the faculty well before departure. For more information about the Monash Abroad international exchange program visit http://www.monash.edu.au/students/studyabroad/programs/exchange.html.

Students successfully completing this course will have:

• a sound knowledge of diverse aspects of the academic discipline
• an understanding of the world view of the field of study
• a critical appreciation of the secondary literature in the field of study
• a familiarity with many of the key texts and cultural products pertaining to the field of study
• advanced reading and communication skills, both written and verbal
• advanced analytical skills
• a grasp of research methodology and ethics, and an ability to undertake a small, independent research project in one of the disciplines represented in the program.

Students complete 36 points of core units and 12 points of electives at level four and one 12-point core and 12 points of electives at level five. All units are 12 points unless otherwise stated.

Level four core units

• ATM4010 Tourism industry and marketing
• ATM4120 Sustainable tourism development and planning
• ATM4141 Cultural tourism and special events

Level four electives

• ATM4020 Ecotourism management
• ATM4060 Contemporary issues in tourism
• COM4006 New communications media
• other units from the faculties of Arts, Business and Economics, and Information Technology with approval from the course coordinator

Level five core unit

• ATM 5090 Applied industry research

Level five electives

• ATM5020 Ecotourism management
• ATM5100 Industry internship
• AUS5000 Research project
• COM5006 New communications media
• other units from the faculties of Arts, Business and Economics, and Information Technology with approval from the course coordinator

Alternatively, students may, with the approval of the course coordinator, take ATM5500 (Industry research thesis) (24 points).

Students who have completed studies in this course to the value of:

• 24 points may apply to exit with a Graduate Certificate of Arts
• 48 points may apply to exit with a Graduate Diploma in Tourism.

Students will also exit the masters with the appropriate award if they do not maintain the required academic level.

Master of Tourism

* Where more than one award is listed, or in the case of double degrees, where more than one award is listed for one or both components of the double degree, the actual award/s conferred may depend on units/majors/streams/specialisations studied, the level of academic merit achieved (eg in the case of 'with honours' programs), or other factors relevant to the individual student's program of study.