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Handbooks Courses Units
Monash University

Master of Business Administration/Master of Marketing

Course code: 3185 ~ Course abbreviation: MBA/MMktg ~ Total credit points required: 120 ~ 2.5 years full-time, 5 years part-time ~ Managing faculty: Business and Economics

Study mode and course location

On-campus (Caulfield)

    Course description

This double-degree course aims to provide a broad-based foundation in business and management while providing existing and aspiring managers with the opportunity of developing specialist knowledge and expertise in marketing, with an emphasis on the management of marketing activities.

Course objectives

The learning goals associated with this course are to: provide managers and aspiring managers with an educational experience that will enable them to become outstanding leaders within organisations; develop knowledge and skills across a broad range of business disciplines to enable students to effectively manage and lead an organisation; develop specific knowledge and skills in marketing; further enhance communication, inter-personal, problem solving and critical thinking capabilities; describe and assess contemporary marketing thinking and concepts; analyse the influences on decision-making behaviour; develop the ability to plan, implement and control marketing strategy in a variety of organisational settings; formulate appropriate marketing strategies to achieve organisational objectives; acquire specific theoretical knowledge and applied skills in preparation for continued career advancement.

    Course structure

Course requirements

(a) Students must complete 10 core MBA units (60 points) as follows:

(b) students must complete 10 units (60 points) from the Master of Marketing degree as follows:

(i) five compulsory units (30 points):

  • MKF5200 Assessing marketing performance
  • MKF9110 Theory and process of buyer behaviour
  • MKF9120 Marketing research
  • MKX5251 Case studies in strategy
  • MKX9261 Integrated marketing communication

(ii) five elective units (30 points) from 5000-level graduate units from the Department of Marketing

    Contact details

MBA programs: telephone +61 3 9903 1166; email:

Course coordinator

Associate Professor Peter Reed