Master of Tourism

Course code: 3067 + Course abbreviation: MTour + Total credit points required: 72 + 1.5 years full-time, 3 years part-time

Study mode and course location

On-campus (Caulfield)

Course description

The Master of Tourism is a broad-based multidisciplinary program with strong international and industry links, specifically designed to equip students with the skills required to develop a career in the tourism (or associated) industry. It seeks to provide students with a strategic understanding of how the industry operates and how academic theories are applicable to it. Unit areas covered in the program include marketing and international marketing, cultural tourism, development and planning, information technology, environmental studies, research techniques, cross-cultural and regional studies, and communications.

Minimum pass grade

To graduate with the Masters, students must gain a credit (60 C) or above in core units and a minimum credit average overall.

Course structure

Students complete 72 points, including 36 points of core units and 12 points of electives at level 4 and one 12 point core and 12 points of electives at level 5, chosen from the list below:

All units are 12 points unless otherwise stated.

Level 4 core units

ATM4010 Tourism industry and marketing
ATM4141 Cultural tourism and special events
ATM4120 Sustainable tourism development and planning

Level 4 electives

ATM4060 Contemporary issues in tourism
AUS4010 Society and culture of twentieth-century Australia
AUS4210 Tourism industry development in Scandinavia and Northern Europe
COM4006 New communications media
GYM4260 Cultural landscape, environment and sustainability in Italy (6 points) Students electing to complete this unit will need to choose an additional 6 point elective unit
other approved units from within the faculties of Arts, Business and Economics, and Information Technology

Level 5 core unit

ATM 5090 Applied industry research

Level 5 electives

ATM5100 Industry internship
ATM5020 Ecotourism management
ATM5070 International tourism marketing
AUS5000 Research project
COM5006 New communications media
COM5009 Issues in international communications
other units from the faculties of Arts, Business and Economics, and Information Technology with approval from the course coordinator.

Exit points

Students who have completed 24 points of the Master of Tourism may apply to exit with a Graduate Certificate of Arts. Students who have completed 48 points of the Master of Tourism apply to exit with a Graduate Diploma in Tourism.

Course coordinators

Dr Vicki Peel and Jeff Jarvis

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