ATM5070 - International Tourism Marketing

Leader: Jeff Jarvis

Offered

Not offered in 2007

Synopsis

An overview of international tourism from a cost/benefit approach. Principles of international marketing. Australia's international marketing strategies, especially regarding Japan, Europe, UK and Ireland, North America, New Zealand and Asia.

Assessment

Assignment (7000 words): 45%
Class participation: 15%
Examination (2 hours): 40%

Contact hours

3 hours (1 x 3 hour seminar) per week

Prerequisites

ATM5010

Prohibitions

ATD4070, ATM4070