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Illustration as design ( 6 points, SCA Band 1, 0.125 EFTSL)



Caulfield Second semester 2006 (Day)

Synopsis: This unit will emphasise the principle role illustration plays in the practice of graphic design. While continuing to develop individual illustration skills, students will be expected to realise their images in their intended contexts, such as packaging design, shopping bags, book covers, posters, advertisements, or other traditional graphic design formats. While being exposed to traditional image making processes students will also be encouraged to explore more experimental methods. A mix of hand generated imagery and digital methods will be encouraged.

Objectives: 1.use a variety of illustration techniques: traditional, electronic and experimental; 2.explore the potential for illustration to answer a range of graphic design problems; 3.apply the principles of composition to the practice of illustration, and its surrounding design elements; understand the historical development of illustration in the practice of graphic design and comprehend its ability to become the principle visual focus of a major design project; 4.Successfully unite illustration with typography and other essential design elements; 5.understand and be able to apply the rules of occupational health and safety appropriate to the unit of study.

Assessment: Major projects: 80%. Visual Diary: 10%. Minor exercises: 10%.

Contact Hours: One 1 hour lecture plus 3 studio hours and 8 independent study hours per week

Prerequisites: VCO1203 and OHS1000

Prohibitions: VCO3205