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The language of graphic design ( 6 points, SCA Band 1, 0.125 EFTSL)



Caulfield Second semester 2006 (Day)

Synopsis: In this subject students will study the work of innovative visual designers from Modernism until the present. They will analyse how designers use pictorial images and words to convey meanings; and how they achieve this by employing a form of visual language equivalent to written language. Through studying design solutions created in contexts ranging from mainstream graphic design and advertising through to socio-political messages and imagery made by non-designers, the students will develop a referential understanding of the potential of visual language for designers. They will then be required to apply this knowledge to the making of designs employing similar problem-solving strategies.

Objectives: On successful completion of this unit, students should be able to: 1. understand the breadth of communication elements used within graphic design including metaphor, juxtaposition, parody, wit and humour; 2. understand the development of modern graphic design and its associated conceptual and intellectual development; 3. clearly understand the language and grammar of visual communication; 4. utilise a thorough comprehension of this language in the execution of their own projects; 5. observe and employ occupational health and safety appropriate to studio practice.

Assessment: Investigation project: 40%; design application: 50%; small studio exercices: 10%

Contact Hours: 4 studio hours and 8 independent study hours per week.

Corequisites: Must be enrolled in an Art & Design course