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Multimedia Product Development ( 18 points, SCA Band 1, 0.375 EFTSL)


Leader: Jeff Janet

Not offered in 2006.

Synopsis: This unit acts as the culmination of the Master program and provides students with the opportunity to apply their multi-disciplinary learning to date across multimedia design in a simulated studio production environment. This unit extends student knowledge of the characteristics and specifications of multimedia types, the operation of a multimedia studio and the issues that effect production. The application of multimedia product development will demonstrate a high level of critical analysis. Design processes and decsion-making undertaken in the studio will be responsive to the changing production environment in order to ensure effectiveness, viability and growth of the multimedia studio.

Objectives: On successful completion of this unit, students will: 1. Understand the strengths and weaknesses of multimedia for communication; 2. Have a sound knowledge of the characteristics and technical specifications for different multimedia types; 3. Be able to evaluate the effectiveness of business systems, processes and procedures and revise and amend the processes as a result of evaluation; 4. Be able to work in a multi-disciplinary and/or group environment; 5. Have an awareness of the nature of the development environment for multimedia systems and the role which they will play in it; 6. Be able to participate in the design and creation of multimedia products and critically evaluate them; 7. Have an understanding of the implementation and distribution proccess of multimedia products after production is complete; 8. Understand the stages required for business growth of a multimedia studio; 9. Observe and employ occupational health and safety appropriate to studio practice

Assessment: Major project: 70% + Written report: 30%

Contact Hours: 36 hours (1 x 8 hour studio and 28 hours independant study) per week

Prerequisites: VCM4062, MMS9405, VCM4604 and MMS9402