MKX9180

Customer relationship development for pharmaceutical sales ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Irene Powell

Offered:
Parkville W 2006 (Off-campus)
Parkville W 2006 (On-campus)

Synopsis: This unit provides students with an understanding of the theories, concepts and practices that underpin customer relationship development and the sales function in general and in the pharmaceutical and healthcare industry in particular. The unit is designed to respond to the needs of leading players in the pharmaceutical industry and its peak body representatives, for skilled sales professionals.

Assessment: Group and individual assignments: 60% + Examination (2 hours): 40%

Contact Hours: 39 contact hours.

Prerequisites: Students must be enrolled in course code 3464.

Corequisites: Students must have passed VCD1201, VCD1201 or MKX9170.