MKX5660

Relationship marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Professor Steve Worthington

Offered:
Caulfield First semester 2006 (Evening)

Synopsis: The relationship marketing model; 'internal marketing' and collaborative work practices; processes for closing the 'service quality gap' including problem solving and opportunity seeking on an on-going basis.

Assessment: Assignment(s): 80% + Syndicate project (including class presentation): 20%

Contact Hours: 3 Hours class contact or equivalent per week.

Prerequisites: Students enrolled in course code 3802 (M.Mktg Stream B) have no prerequisites. All other students must have passed MKX9160