MKW3441

Research project in marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Dr Vaughan Reimers

Offered:
Not offered in 2006.

Synopsis: Research concepts including an overview of theory building and the research process, literature review, problem definition and development of research proposal, research methods for collecting primary data, measurement concepts, sampling and fieldwork, data analysis and presentation.

Assessment: Progressive research report: 40% + Final report (4500 words): 60%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW2420 and MKW2402