MKF9550

Marketing and the international consumer ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Terry Grant

Offered:
Caulfield First semester 2006 (Evening)
Caulfield Second semester 2006 (Evening)

Synopsis: Marketing activities undertaken by organisations; value exchange concepts and processes; the marketing concept from a strategic and applied perspective; development of corporate and marketing strategic plans; analysis of an organisation's SBUs, product strategies and product development; use of marketing decision making tools at an applied and strategic level; distribution, pricing and communication mix strategies; services marketing, individual and organisational buyer behaviour, marketing research and market analysis; marketing management, implementation and control processes and procedures with emphasis on international aspects of marketing and consumer behaviour.

Assessment: Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prohibitions: MKX9160