MKF5271

Product management and planning ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Jo McGregor

Offered:
Caulfield First semester 2006 (Evening)
Caulfield Second semester 2006 (OCL-ONLINE)

Synopsis: This unit focuses on the new product management process including; the identification, development testing and ultimate launch of a new product/s. The unit also covers a selection of issues facing product/brand managers and companies today, such as: the importance of speed to market; how to effectively manage an existing product/brand portfolio and how to structure for innovation in a dynamic marketplace.

Assessment: Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: Students enrolled in course code 3802 (Master of Marketing, Stream B) have no prerequisites. All other students must pass MBA9006 or MKX9160