Monash University: University handbooks: Postgraduate handbook: Units indexed by faculty
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Master of Business Administration/Master of Marketing

Course code: 3185 + Course abbreviation: MBusAdm/MMktg + Total credit points required: 120 + 5 semesters full-time, 10 semesters part-time

Study mode and course location

On-campus (Caulfield)

Course description

This double-degree course aims to provide a broad-based foundation in business and management while providing existing and aspiring managers with the opportunity of developing specialist knowledge and expertise in marketing, with an emphasis on the management of marketing activities.

Entry requirements

Applicants need to have completed:

• a degree from a recognised tertiary institution with an average grade of credit or above, and
• a minimum of two years of relevant full-time post-degree managerial or professional work experience (four years preferred).

Advanced standing

Candidates should consult the MBA Programs office regarding the advanced standing criteria for the MBA.

Course structure

(a) Students must complete 10 core units (60 points):

• MBA5005 Strategic management
• MBA9002 The legal environment of business
• MBA9003 Economics for managers
• MBA9004 Accounting for business
• MBA9005 Corporate finance
• MBA9006 Marketing
• MBA9007 Business analysis and planning
• MBA9008 Managing and leading people at work
• MBA9009 Managing information
• MBA9050 International business

(b) Students must complete 10 units (60 points) from the Master of Marketing as follows:

(i) Eight core units (48 points):

• MKF5200 Assessing marketing performance
• MKF9110 Buyer behaviour
• MKF9120 Marketing research
• MKX5123 Marketing innovation and planning
• MKX5251 Case studies in strategy
• MKX5741 Marketing data analysis
• MKX5751 Delivering customer value
• MKX9261 Integrated marketing communication

(ii) Two units (12 points) from the 5000-level units offered by the Department of Marketing.

Contact details

Course director

Associate Professor Peter Reed

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