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MKX5811

Cases in e-business ( 6 points, SCA Band 2, 0.125 EFTSL)

Postgraduate
(BUS)

Leader: Associate Professor Chris Dubelaar

Offered:
Not offered in 2005.

Synopsis: Students will participate in discussions, presentations and critiques of peers' suggestions and presentations. Cases describing e-business situations, problems and opportunities will be used to generate investigation of the e-business issues, topics and challenges facing managers dealing with the new economy. Managerial issues encountered in real e-business situations. Integration of theory previously learned with practical issues. Students will explore areas of e-business normally reserved for senior managers. Integrated approach to strategy, implementation, marketing, human resources, technology, record-keeping, investment and returns and basic business sense.

Assessment: Assignment(s): 75% + Participation: 25%

Contact Hours: 3 Hours class contact or equivalent per week.

Prerequisites: MKX5561, IMS5007, MKF9610