MKW3444

International marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Dr Mike Willis, Malaysia: Ms Ghazala Khan

Offered:
Gippsland First semester 2005 (Day)
Gippsland First semester 2005 (OCL)
Hong Kong First semester 2005 (OCL)
Malaysia First semester 2005 (Day)
Peninsula First semester 2005 (Day)
Perth First semester 2005 (Day)
South Africa First semester 2005 (Day)
Singapore SA-02 2005 (OCL)
Berwick Second semester 2005 (Day)
Hong Kong Summer 2005 (OCL)
Perth Summer 2005 (Day)
Singapore Summer 2005 (OCL)

Synopsis: The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.

Assessment: On-campus - Assignment(s): 50% + Examination (3 hours): 50% Distance - Assignment(s): 50% + Examination (3 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW1120