MKW3141

Issues in competitive advantage ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Mr David Fouvy

Offered:
Peninsula SA-02 2005 (Day)
Peninsula Summer 2005 (Day)

Synopsis: This unit is designed to sensitise students to the issues that affect a firm's ability to compete effectively, and from which competitive advantage is derived.

Assessment: Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: AFW1001, BTW1200, MKW1120