MKW3131

Strategic marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: To be advised

Offered:
Not offered in 2005.

Synopsis: Development of appropriate market strategies for a range of products, through the use of cases. Builds on the theories explored in MKW1120 and sharpens the student's ability to analyse, evaluate and implement successful changes in the marketing mix. A theoretical grounding in sales management, marketing research, buyer behaviour and promotion is essential to the student undertaking this subject.

Assessment: Assignment(s): 45% + Participation: 15% + Examination (3 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW2111, MKW2121

Corequisites: MKW3121