MKF5381

Business marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: To Be Advised

Offered:
Not offered in 2005.

Synopsis: Topics include introduction to business marketing; organisation buying; business marketing information; strategy in business markets; the business marketing mix; implementation of business marketing programs.

Assessment: Assignment(s): 60% + Examination (3 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF9110, MKX9160