MKF3881

Electronic marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Mr Colin Jevons

Offered:
Not offered in 2005.

Synopsis: Traditional business disciplines are starting to appreciate the fundamental challenges presented by the application of technology to their knowledge base. In marketing the most visible agent of change has been WWW and online transacting which has already revolutionised a number of sectors of the world economy. This subject takes marketing and traditional views of marketing and exposes them to critical analysis in the light of technological change. It explores how marketers can utilise different ways of understanding, creating, communicating and delivering customer value in the marketplace.

Assessment: Students will choose an assessment regime from the following: a) Examination (3 hours): 100%; b) Assignment(s): 50% + Examination (2 hours): 50%; c) Assignment(s): 100%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF1120