MKF2401

Marketing issues in packaging design ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Judy Robertson

Offered:
Caulfield First semester 2005 (Day)

Synopsis: This unit is run jointly between the Department of Design and the Department of Marketing. The unit reviews the history of packaging, and the dual use of package in today's environment, specifically focusing on both the legal and social requirement of packages, alongside the branding implications. This unit features a studio component in which students are encouraged to design and create their own packages.

Objectives: On completion of this unit students will be able to: 1.Define the relationship between packaging and branding 2.Identify the importance of packaging as an element of product design 3.Describe the legislative requirements associated with packaging 4.Describe the production requirements associated with packaging 5.Discuss the design constraints of a package 6.Implement packaging strategies 7.Describe the history of packaging 8.Appreciate the relationship between packaging and branding

Assessment: Studio Project: 60% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF1120 (or equivalent)