Monash home | About Monash | Faculties | Campuses | Contact Monash |
Staff directory | A-Z index | Site map |
Undergraduate |
(BUS)
|
Leader: Mr David Toleman
Offered:
Clayton Second semester 2005 (Day)
Synopsis: A study of the factors that influence, explain and help predict consumption behaviour in both individuals and organisations. How concepts and theories developed in the social sciences provide the theoretical background to understand individual, cultural and group influences on the behaviour of consumers. Examines the use marketers make of this information in developing marketing strategies, predicting behaviour and influencing consumers.
Assessment: Assignment(s): 40% + Examination (3 hours): 60%
Contact Hours: 3 Hours class contact or equivalent per week
Prerequisites: MKC1200