MGW3401

Strategic management ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Dr Ali Haidar

Offered:
Malaysia First semester 2005 (Day)
Peninsula First semester 2005 (Day)
South Africa First semester 2005 (Day)
Peninsula SA-02 2005 (Day)
Berwick Second semester 2005 (Day)
Gippsland Second semester 2005 (Day)
Gippsland Second semester 2005 (OCL)
Hong Kong Second semester 2005 (OCL)
Singapore Second semester 2005 (OCL)
Peninsula Summer 2005 (Day)

Synopsis: Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative positon of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Assessment: On-campus: Tutorial participation: 10% + Individual assignment (2000 words): 20% + Individual assignment (3000 words): 30% + Examination (2 hours): 40% Off-campus: Individual assignment (2000 words): 20% + Individual assignment (4000 words): 40% + Examination (2 hours): 40%

Contact Hours: 3 hours class contact

Prerequisites: MGW1010

Prohibitions: MGC4311, MGC3110