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Undergraduate |
(BUS)
|
Leader: Mr Paul Sugden; Malaysia: Ms Elsa Singam
Offered:
Peninsula First semester 2005 (Day)
Berwick Second semester 2005 (Day)
Gippsland Second semester 2005 (OCL)
Malaysia Second semester 2005 (Day)
Synopsis: This subject involves a study of the legal framework which operates in relation to marketing decisions and practice. It examines the impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics covered include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct and electronic marketing and the law.
Assessment: Research assignment (2500 words): 30% + Examination (3.5 hours, includes 30 minutes for reading and note-taking): 70%
Contact Hours: Two 1-hour lectures and one 1-hour tutorial
Prohibitions: BTF2181, BTC3300