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Undergraduate |
(BUS)
|
Leader: Ms Janine Pascoe
Offered:
Clayton First semester 2005 (Day)
Synopsis: The legal framework which operates in relation to marketing decisions and practice. The impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct, franchising and electronic marketing and the law.
Assessment: Assignment (2500 words): 30% + Final examination (open-book, 3.5 hours): 70%
Contact Hours: 3 hours class contact per week
Prerequisites: BTC1110 or BTC2110
Prohibitions: MKC3300