Course code: 3805 + Course abbreviation: BCom(Mktg) + Total credit points required: 144 + 3 years full-time, 6 years part-time
On-campus (Clayton)
This course provides professional education for those wishing to learn current marketing principles and practice, with a strong emphasis on developing analytical skills.
Students
must complete a major specialisation in marketing. All units taken as part of a
major specialisation are limited to units taught by departments of the faculty
on the Clayton campus.
Other studies may be drawn from any of the disciplines taught on the Clayton
campus by the Faculty of Business and Economics. These other studies can, in
some cases, form a second major specialisation in a commerce discipline.
Up to six open electives may also be taken from other campuses or other Monash
faculties.
The
degree requirements are:
(a) Completion of six compulsory common core units (36 credit points):
(b) Completion of two further compulsory units (12 credit points):
First-year students normally
may not take a second-year unit until at least four first-year units have been
completed successfully.
(c) Completion of a major specialisation of at least 10 units (60 credit
points) in marketing with at least two units (12 credit points) at second-year
level and three units (18 credit points) at third-year level.
(d) A total of 24 units (144 credit points) over a maximum of 10 years of
study.
(e) A maximum of 10 first-year-level units (60 credit points).
(f) A minimum of six third-year-level units (36 credit points), of which at
least four (24 credit points) must be from those offered by the faculty on the
campus delivering this program.
(g) At least two non-compulsory units (12 credit points) must be taken outside
the main field of study.
(h) An option to include a maximum of six units (36 credit points) from
disciplines taught by other faculties or from an approved list of faculty units
offered on campuses other than Clayton.
It is the student's responsibility to ensure that their enrolment complies with
course requirements. Any student who has doubts on this matter should seek a
meeting with a course adviser.
This degree is recognised as meeting academic requirements for membership by:
For all professional bodies, membership is dependent upon the correct choice of units by students. Details are provided at the beginning of the Clayton courses entry in this section of the handbook.
Inquiries: telephone +61 3 9905 2327, fax +61 3 9905 5499, email enquiries.clayton@buseco.monash.edu.au or visit http://www.buseco.monash.edu.au.
Associate Professor Marg Lindorff
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