Course code: 2983 + Course abbreviation: MMktg(Fd&Bev)
+ Total credit points required: 72 + 3 semesters full-time, 6 semesters
part-time + On-campus (Caulfield)
Course director: Dr Lawrie Dooley
This course is designed for technical professionals who are employed in the food and beverage industries and whose career progression involves marketing and management roles. The course is suitable for a number of segments in the food and beverage industry.
Applicants need to have completed:
Candidates may be eligible for advanced standing for a maximum of six units considered to be equivalent to particular requirements in the course of study. Advanced standing is restricted to study completed in the last five years. A substitute unit may be undertaken if a unit is considered similar in content, but not equivalent, in the course. The program coordinator assesses advanced standing.
(a) Module 1 - Students must complete four core units (24 credit points):
(b) Module 2 - Students must
complete four units (24 credit points) as follows:
(i) Three core units (18 credit points):
(ii) One unit (six credit points) from the following list:
(c) Module 3 -
Students must complete four core units (24 credit points) as follows:
(i) Two core units (12 credit points):
(iii) Two units (12 credit points) as follows:
Students exiting after completing the specific units in module 1 are eligible to receive the Graduate Certificate in Marketing (Food and Beverage), and students exiting after completing the specific units in modules 1 and 2 are eligible to receive the Graduate Diploma in Marketing (Food and Beverage).
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