Monash University: University Handbooks: Postgraduate handbook 2005: Units indexed by faculty
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Postgraduate handbook 2005 - Business and Economics

Executive Certificate in Interactive Marketing

Course code: 1696 + Course abbreviation: ExecCertIntMktg + Total credit points required: 24 + 2 semesters part-time + On-campus (Caulfield)
Course director: Dr Chris Dubelaar

Course description

This course is designed for experienced managers who are involved in the evolving area of interactive marketing.

Course structure

Students must complete four core units (24 credit points):

MKX9160 Foundations of marketing
MKF9110 Theory and process of buyer behaviour
MKX9261 Integrated marketing communication
MKX9701 Direct marketing

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