Off-Campus Learning Guide 2005
Business and Economics

Executive Certificate in Marketing

Course code: 1423 + Course abbreviation: ExecCertMktg + Off-campus (Caulfield) + Normally one year part-time + Course director: Dr Francis Farrelly + Total credit points required: 24

The course has been designed to provide participants with an introduction to business and marketing concepts.

Course structure

Students must complete four core units
(24 credit points):

• MKX9160 Foundations of marketing
• MKF9110 Theory and process of buyer behaviour
• MKX9261 Integrated marketing communication
• MKF9120 Marketing research and forecasting

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