VCO3403

Advertising design 2 (6 points)

(A&D)

Leader: To be advised

Offered:
Caulfield First semester 2005 (Day)

Synopsis:

Objectives: On successful completion of this subject, students should 1. demonstrate competence in conceptualising, visualising, copy writing and art direction in the context of advertising;2. understand and implement research analysis, problem solving, creative teamwork and brief compliance understand the roles and responsibilities of advertising in society as well as the operations and creative structures of advertising agencies.3. Possess reasoned opinions concerning the ethical calibre of a wide range of historical and contemporary examples of advertising; and4.be able to defend - on moral, economic and ecological grounds - the kind of advertisng which they are attempting.

Assessment: Major projects: 60%. Minor projects: 40%

Contact Hours: 12 hours per week including: 4 hours and 8 independent study hours per week

Prerequisites: VCO2402 and OHS1000

Prohibitions: VCO2401